What is the media facade lighting? "Media Facade" is a new concept emerging from the European and American theoretical circles in the past decade, from the English Media Façade. It is a further extension of the building as a whole, and the English name for "media building" is Media Architecture. It can be understood from the literal meaning that this new concept is a combination of media (or media) and architecture (or building facade). It involves the knowledge and technology of the media, especially in new media, lighting and architecture.
The definition of media facade lighting and media architecture lighting should be: the main purpose of artistic aesthetics, and at the same time the role of commercial propaganda, the information media system (mainly electronic media system) and architectural design, facade technology, lighting (in special cases) Underneath, it also includes natural light and shadow. It is a combination of organic building and concrete building. Media building is an extension of the media facade on the entire building system.
Media facades or media buildings are not electronic information screens, or a simple combination of electronic information screens and buildings. In this new concept, the electronic media system must be integrated with the building. Whether in the design concept, or in the construction and presentation, the media facade lighting is an integral part of the building and cannot be separated.