Display class media facade,it is based on electronic display technology, using LED or TFT, LCD, plasma screen, etc., to cover the building facade to form a display interface similar to a large screen.
Media architecture, the most indispensable is its performance tension, through LED, laser, projection and other technical means, trying to make the whole building into a three-dimensional optical advertising carrier, this technology is called "architectural media" technology.
Because the building facade is covered by the display interface, the building is greatly weakened, and the role of the building as a means of communication and media platform is greatly enhanced. However, this kind of media façade is not simply to add an advertising display screen on the facade of the building. It should be understood as a tightly integrated artistic expression with a more emphasis on artistic expression.
The way media facade content is expressed is to distinguish it from the big features of advertising large screens or light boxes. Today, most designers agree that the media facade should be a means of architectural lighting with both artistic expression and media communication, and in most cases should be based on artistic expression.