Nowadays, many commercial buildings pursue high brightness and brilliance in their lighting effects, but neglect the original needs of commercial building lighting. Previously, there was a project for building lighting, where the overall lighting effect of the commercial building was mainly static LED lighting, but it could satisfy the client of Party A. What I want to express is that the commercial lighting atmosphere determined by the architectural style of the building is the desired lighting design effect for the commercial building.
At the beginning of construction, commercial buildings will have a certain architectural style, such as shopping malls such as David City and Dennis, or commercial buildings such as Hilton and Wanda Hotels, all of which have architectural styles that represent their own brand culture or commercial positioning. So when we do lighting design for commercial buildings, we also need to combine the architectural style of the building to create lighting effects. Brightening the building at night can maximize the essence and characteristics of commercial buildings.
The focus of commercial buildings lies in commerce, and the lighting of these commercial buildings is different from the demand points of residential lighting. For example, the lighting design of commercial centers, shopping squares, hotels, and other buildings focuses on marketing. Moreover, commercial buildings are mostly located in bustling streets and city centers, so the lighting effect tends to be commercial service atmosphere. So the lighting design concept of commercial buildings should be to create a passionate commercial atmosphere by combining dynamic and static LED lighting, in order to enhance the consumption desire of consumers in the commercial area.
The concept of brighter, more brilliant and more exciting commercial building lighting design has long been outdated. Through years of practical experience at SH LED Company, it has been found that this concept of commercial building lighting design is incorrect and has caused serious homogenization of commercial building lighting effects. Therefore, when we do commercial building lighting design, we need to determine the architectural style of the building and create a unique commercial lighting atmosphere.