The commercial real estate market has witnessed the historical process of China's economic growth, infrastructure investment, urban development and enterprise expansion. As the product of the urbanization process and the standard configuration of the core economic zone, the office building is different from ordinary residential buildings. The office building is an asset with commercial attributes, and its characteristics determine that it needs to be profitable. Building quality, commercial value and steady development of commercial real estate are mainly reflected in the following aspects:
1. Enhance the attraction of the office building and improve the brand exposure and reputation.
The lighting of the office building is an artistic creation that gives the building a second artistic life. The lighting design of the office building uses modern lighting technology and lighting expression forms to highlight the functional attributes of the building, express the artistic charm of the building space structure, and shape the night image of the modern atmospheric office building. The lighting of the office building should not only meet the practical requirements, but also comply with the aesthetic principles. It has a strong sense of the times, achieves the integration of fashion and business, and is more attractive, more favorable, and gives a strong and profound impression.
2. The lighting of the office building is used to create a regional landmark.
The lighting of the office building highlights the main body by means of lighting to keep harmony with the surrounding environment. Strengthen the key lighting of key parts and details of the main body, while ensuring the natural transition of building brightness and clear hierarchy, so as to ensure the overall effect of office building lighting. The use of colored lights to depict the outline enriches the architectural color, making the outline of the office building clearly visible at night. The lighting on the top of the building can be designed to radiate outward from a point to light the brand logo of the office building with higher brightness, which is conducive to brand exposure. Warm yellow lights can be used at the bottom of the building to give people a natural and warm texture, reflecting a relaxed, comfortable and more humanized atmosphere.
The lighting of the office building improves the visibility of the building, displays the cultural characteristics of the building, enhances the night expression of the building night scene lighting, enriches the appearance, taste and connotation of the building, and makes it a new business card for an enterprise or even a building.
3. Enhance the owner's bargaining power.
The office building lighting is displayed with extraordinary visual tension, making the night beautiful and eye-catching, reshaping the regional building brand image and brand positioning, forming a certain influence in the region, adding new atmosphere and vitality to the commercial real estate in the region, which has a positive and important significance for enhancing the bargaining power of the owner and improving the real estate value of the regional environment.