1. Scenic spot lighting can create a multi-dimensional tourism experience space
The major advantage of night tourism projects is that it is conducive to the lighting of scenic spots to create landscape effects. Through various rendering techniques such as lighting, scenery, and multimedia, a multi-angle scene environment is created for tourists, so that tourists can experience more in the process of tourism. The multi-dimensional immersive experience space, its tourism experience effect is much higher than that in the daytime, creating a multi-dimensional tourism experience space.
2. Scenic spot lighting can prolong travel time and stimulate travel consumption
In many scenic spots, due to the lack of night tours that meet their own characteristics, most of the tourists are transit tourists for "one-day tours" and cannot extend their stay. If night tours are added to these scenic spots, it will not only enrich the types of tourism products, but also attract tourists in the scenic spots during the day, guide tourists to change from "one-day tours" to "multi-day tours", and extend the travel time of tourists, so as to achieve stimulation. Tourism consumption, the purpose of driving regional economic development.
3. Scenic spot lighting can drive the development of regional tourism industry chain
The most obvious benefits of night tour projects are the accommodation and catering industries. For example, Xi'an, a night tour complex project centered on the Tang Dynasty Furong Garden, has greatly stimulated the development of the accommodation and catering industries in the region, and the night tour scenic spot is used as a means of accumulating tourists, effectively opening up the "food, housing, transportation" The linkage between various tourism elements such as tourism, tourism, shopping and entertainment has successfully promoted the development of the overall tourism industry chain in Xi'an.
4 Scenic spot lighting can carry the transformation function of the project
With the strengthening of investment in tourism projects and the intensification of market competition, projects without their own cultural characteristics will be marginalized by the market. Transformation night tour will be a good choice. Investors can carry out renovation and expansion according to the construction needs of the night tour project, and refer to the type of tourism format in the region to choose some tourism formats with cultural characteristics to be implanted to meet the tourists' various tourism service experiences.