In recent years, as the downward pressure on the economy has increased, in order to stimulate consumption and expand domestic demand, various regions have begun to introduce policies to encourage "night economy". According to reports, more than 40 cities in China have successively issued policies on night economy and night tourism, and more and more cities have begun to join the "night economy" army. In order to develop the "night economy", one cannot simply focus on the pockets of consumers. If you want to hollow out the pockets of consumers, you must regard the night travel economy, cultural and tourism lighting project as an incremental effect, rather than simply interpreting it as a transfer effect.
There are several ways in which the lighting project of night travel economy cultural tourism has an incremental effect: one is to develop commercial lighting projects. It is unimaginable that streets and commerce without lights, and black hole shopping malls will cause people to stroll around, and at the same time shopping and consumption desire. Only tasteful commercial lighting projects will bring incremental consumption. The other is the development of lighting projects in tourist attractions. With the scenic lighting projects, local or foreign tourists will have the desire to visit the park at night. This is the case of Tang Furong Garden in Xi'an, and the same is true of the light show of the Symbiosis Scenic Spot recently developed by Beijing Yuyuantan Park. In addition, the light show also needs to increase the participation and experience of tourists, and the participation of children who lead family consumption will allow tourists to increase the secondary consumption of night tours.
In fact, the night economy is facing a strong law of diminishing marginal returns. To increase the incremental effect of the night travel economy, cultural tourism lighting project, it must be within the night economy.