With the continuous improvement of people's living standards, the night tourism economy is receiving more and more attention from people. In night tours, lighting is an important part. Brightening can not only beautify the night scenery of a city, but also increase its tourist attraction and economic benefits. Therefore, lighting has become an important standard for measuring the economic development of night tourism.
Firstly, lighting can beautify the city's night view. At night, cities without good lighting often appear dull and eerie. And through good lighting design, not only can the city's night scenery be more beautiful, but also the buildings, streets, and other landscapes can be better presented. For example, the Jinji Lake in Suzhou, the Bund in Shanghai, and the the Pearl River Night View in Guangzhou have all become famous night view resorts because of their good lighting.
Secondly, lighting can increase the tourist attraction of a city. For tourists, night travel is a very special experience. Under the cover of night, tourists can feel the charm of the city different from that of the day. A good lighting design can help tourists better experience the charm of the city, thereby increasing their satisfaction and impression depth. In this way, tourists will be more willing to visit this city, thereby increasing the city's tourism revenue.
Finally, lighting can bring good economic benefits. With the development of tourism, more and more cities are paying attention to the night tourism economy. A good lighting design can bring greater profit space to the urban night tourism economy. For example, merchants in tourist cities can showcase their products and services through lighting, increasing consumers' willingness to consume. At the same time, scenic spots can use lighting to increase tourists' stay time and increase ticket revenue. In this way, driven by the night tourism economy, the economic benefits of the city will also be further improved.
In short, lighting has become an important standard for measuring the economic development of night tourism. By lighting up, not only can the city's night scenery be beautified, the city's tourist attraction be increased, but it can also bring good economic benefits. Therefore, the lighting design of cities should be fully utilized as much as possible to promote the development of night tourism economy. At the same time, governments at all levels and tourism enterprises should also increase investment in lighting design, injecting new impetus into the development of the city's night tourism economy.